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Creating Experiences In The Experience Economy (Services, Economy and Innovation) - Hardcover

 
9781847209306: Creating Experiences In The Experience Economy (Services, Economy and Innovation)
Hardcover
ISBN 10: 1847209300 ISBN 13: 9781847209306
Verlag: Edward Elgar Publishing Ltd, 2008

Inhaltsangabe

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.

Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

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Über die Autorin bzw. den Autor

Edited by Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University and Per Darmer, Associate Professor, Department of Organisation, Copenhagen Business School, Denmark

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1847209300
ISBN 13 
9781847209306
Einband
Gebundene Ausgabe
Anzahl der Seiten
262
Herausgeber
Sundbo Jon, Darmer Per
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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