Bonfire Of The Brands: How I Learnt to Live Without Labels - Softcover

Boorman, Neil

Softcover

ISBN 10: 1847670873 ISBN 13: 9781847670878

Verlag: Canongate Books, 2008

Inhaltsangabe

Unusual book

Über diesen Titel

Críticas

This may well become the book to typify the Noughties. * * The London Paper * * Unexpectedly brilliant. * * Financial Times * * A great read. * * New Statesman * * ...it's a funny, light read and gives an informative and broad account of consumerism...thought-provoking illustrations of a life without labels. -- Miles Howe * * Ecologist * *

Reseña del editor

Average number of ads exposed to each day: 3000 Average number of ads exposed to by age of 65: 2 million Average number of brand names memorised by a 10-year-old: 400 Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?

Über diese Auflage

• Verlag: Canongate Books
• Erscheinungsdatum: 2008
• ISBN 10: 1847670873
• ISBN 13: 9781847670878
• Einband: Tapa blanda
• Anzahl der Seiten: 256