Research Methods for Managers - Softcover

Gill, John; Johnson, Phil

 
9781847870940: Research Methods for Managers

Inhaltsangabe

The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.

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Über die Autorin bzw. den Autor

John Gill is professor of Christian studies at California Baptist University in Riverside, California.

Von der hinteren Coverseite

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.

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