Writing Health Communication: An Evidence-based Guide - Softcover

Softcover

ISBN 10: 1847871860 ISBN 13: 9781847871862

Verlag: SAGE Publications Ltd, 2011

Inhaltsangabe

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

" Choosing an approach

" Message framing

" Text design and layout

" Using graphics

" Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

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A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1847871860
• ISBN 13: 9781847871862
• Einband: Taschenbuch
• Anzahl der Seiten: 175
• Herausgeber: Abraham Charles, Kools Marieke
• Kontakt zum Hersteller: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien