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Inhaltsangabe
Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion′ and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice.
Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence′ is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes.
The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms.
Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
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Über die Autorin bzw. den Autor
Jackie Green is Emeritus Professor of Health Promotion at Leeds Metropolitan University.
Keith Tones is Emeritus Professor Public Health at Leeds Metropolitan University
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Health Promotion : Planning and Strategies
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Health Promotion : Planning and Strategies
Verlag:
SAGE Publications, Limited, 2010
ISBN 10: 1847874908
ISBN 13: 9781847874900
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Softcover
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Health Promotion: Planning and Strategies
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-A-019-01674
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