Switch: How to change things when change is hard - Softcover

Heath, Dan; Heath, Chip

Softcover

ISBN 10: 1847940315 ISBN 13: 9781847940315

Verlag: Random House Business, 2010

Inhaltsangabe

I want to change my boss's mind, but he won't listen.
I want to change the way we operate around here, but there are too many obstacles.
I want to make some changes in my life, but I'm scared they might not work out.

All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.

Über diesen Titel

Über die Autorinnen und Autoren

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.

Details zur Ausgabe

• Verlag: Random House Business
• Erscheinungsdatum: 2010
• ISBN 10: 1847940315
• ISBN 13: 9781847940315
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 320