Gaining Momentum: Managing The Diffusion Of Innovations (Series on Technology Management, Band 15) - Softcover

 
9781848163546: Gaining Momentum: Managing The Diffusion Of Innovations (Series on Technology Management, Band 15)
Softcover
ISBN 10: 1848163541 ISBN 13: 9781848163546
Verlag: Icp, 2010

Inhaltsangabe

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Von der hinteren Coverseite

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Verlag
Icp
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1848163541
ISBN 13 
9781848163546
Einband
Taschenbuch
Anzahl der Seiten
446
Herausgeber
Tidd Joe
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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