Business Intelligence: The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations: 394 (Iste) - Hardcover

Cohen, Corine

Hardcover

ISBN 10: 1848211147 ISBN 13: 9781848211148

Verlag: ISTE Ltd and John Wiley & Sons Inc, 2009

Inhaltsangabe

FOLLOWING A LONG PROCESS OF QUALITATIVE, QUANTITATIVE, AND EMPIRICAL RESEARCH NEXT TO STRATEGIC INTELLIGENCE (SI) EXPERTS AND LARGE COMPANIES, THIS BOOK PROPOSES A WAY TO IMPROVE SI AND ITS IMPACT ON THE PERFORMANCE OF AN ORGANIZATION. FROM AN EXPLORATION, DESCRIPTION AND EVALUATION MODEL OF SI, A MEASUREMENT TOOL IN TWO PARTS HAS BEEN BUILT. FOR ALL KIND OF FIRMS AND ALL ADVANCEMENT LEVELS OF SI, IT EXPLAINS THE CONSTRUCTION OF A CONTROL PANEL WHICH CAN BE USED TO PILOT SI AND ITS IMPACT ON THE PERFORMANCE OF AN ORGANIZATION.

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Biografía del autor:

Corine Cohen has taught a number of courses at leading business schools like HEC (Ecole des Hautes Etudes Commerciales), ESCP-EAP (Ecole Sup rieure de Commerce de Paris), IEP (Institut d'Etudes Politiques), ESSEC (Ecole Sup rieure des Sciences Economiques et Commerciales) and ISML (Sup de Luxe). She has also consulted many large organizations. Her research, teaching and consulting activities are focused on Business Intelligence, Luxury Brand Management, Marketing and Strategy.

Über diese Auflage

• Verlag: ISTE Ltd and John Wiley & Sons Inc
• Erscheinungsdatum: 2009
• ISBN 10: 1848211147
• ISBN 13: 9781848211148
• Einband: Tapa dura
• Anzahl der Seiten: 304