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Competitive Inteligence 2.0: Organization, Innovation and Territory - Hardcover

 
9781848213050: Competitive Inteligence 2.0: Organization, Innovation and Territory
Hardcover
ISBN 10: 1848213050 ISBN 13: 9781848213050
Verlag: Wiley-ISTE, 2011

Inhaltsangabe

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.

This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.

This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

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Über die Autorin bzw. den Autor

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

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Verlag
Wiley-ISTE
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1848213050
ISBN 13 
9781848213050
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
400
Herausgeber
Quoniam Luc
Kontakt zum Hersteller
Wiley-VCH GmbH
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