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Inhaltsangabe
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company’s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies, to reminders on best security practices, to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages.
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Über die Autorin bzw. den Autor
Robert Finkel and Shea Tillman are both Associate Professors of Graphic Design at Auburn University.
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TheIBMPosterProgram Format: TradePaperback
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The IBM Poster Program
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Lund Humphries Publishers Ltd, GB, 2021
ISBN 10: 1848224702
ISBN 13: 9781848224704
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Paperback. Zustand: New. In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies to reminders on bestsecurity practices to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages. Many of the posters won Type Directors Club awards and a large number were 're-appropriated' from walls by enthusiastic IBM employees.While Paul Rand's creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed. The poster designs by White, Anderson, and Bluhm included in this book represent some ofthe most creative examples of mid-century corporate graphic design, while offering a unique commentary into corporate employee communications of the period. They also embody the full extent to which Thomas J. Watson Jr.'s mantra, "Good Design is Good Business" permeated every facet of the IBM organization, and created a lasting influence on curated corporate design in America. Bestandsnummer des Verkäufers LU-9781848224704
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The IBM Poster Program
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Paperback. Zustand: New. Originally displayed in IBM's buildings in the 1960s, the 100 posters included in this collection - many valued in their own right as creative works - are accompanied by notes that explain their place in promoting the company's culture and approach to topics such as the environment, productivity and motivation. Bestandsnummer des Verkäufers 544144
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IBM Poster Program : Visual Memoranda
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Paperback. Zustand: new. Paperback. In the late 1960s, IBM was one of the worlds pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the companys image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies to reminders on bestsecurity practices to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages. Many of the posters won Type Directors Club awards and a large number were re-appropriated from walls by enthusiastic IBM employees.While Paul Rands creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed. The poster designs by White, Anderson, and Bluhm included in this book represent some ofthe most creative examples of mid-century corporate graphic design, while offering a unique commentary into corporate employee communications of the period. They also embody the full extent to which Thomas J. Watson Jr.s mantra, Good Design is Good Business permeated every facet of the IBM organization, and created a lasting influence on curated corporate design in America. Featuring 111 award-winning poster designs, the book tells the story of the development of the visual language of one of the 20th century's most important corporations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781848224704
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The IBM Poster Program: Visual Memoranda
Verlag:
Lund Humphries Publishers Ltd, 2021
ISBN 10: 1848224702
ISBN 13: 9781848224704
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