Introducing Business Creativity: A Practical Guide: A Practical Guide. Big ideas for real life - Softcover

Newman, Jodie

Softcover

ISBN 10: 1848314000 ISBN 13: 9781848314009

Verlag: Icon Books Ltd, 2013

Inhaltsangabe

Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.

Über diesen Titel

Über die Autorinnen und Autoren

Roger Neill FRSA, FIoD, is Managing Partner and Co-Founder of Per Diem and was Founding Director of the Centre for Creativity, City University London. He was International Managing Partner for Synectics Corporation, a world leader in innovation and creativity. He writes, speaks and conducts masterclasses and workshops around the world.

Previously Roger worked in marketing communications. For ten years he was with the top international advertising agency, Saatchi & Saatchi and was appointed to the Board of Directors aged 27. He subsequently moved to Lintas (now Lowe) where he became Chairman in Australia/New Zealand and Regional Director for Asia/Pacific. He was Deputy Chairman of another top UK advertising agency WCRS Worldwide in London. Roger was World President of the International Advertising Association 1990-1992.

An expert on the innovators, artists, writers and musicians of the late nineteenth and early twentieth centuries, he helped Sam Wanamaker to re-build Shakespeare's Globe in London. He curated the exhibition Legends: The Art of Walter Barnett for the National Portrait Gallery in Australia. Roger was Founder of Sinfonia 21 and Chairman of Endymion Ensemble.

Jodie Newman runs her own creative consultation business, called Creative Consulting. She initially trained as the Royal College of Art as a furniture designer before entering the commercial world of marketing and procurement - it was here that she realised that innovative thinking was the difference that made the difference to businesses. She is now a highly experienced facilitator, trainer and speaker, who runs workshops and training for companies and individuals who was to improve their creative thinking and get more out of their working day.

Details zur Ausgabe

• Verlag: Icon Books Ltd
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1848314000
• ISBN 13: 9781848314009
• Einband: Taschenbuch
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar