Strategy Making in a Crisis: From Analysis to Imagination - Hardcover

Gibbert, Michael

 
9781848442405: Strategy Making in a Crisis: From Analysis to Imagination
Hardcover
ISBN 10: 1848442408 ISBN 13: 9781848442405
Verlag: Edward Elgar Publishing Ltd, 2010

Inhaltsangabe

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis.

In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making.

Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Michael Gibbert, Professor of Marketing, University of Lugano, Italy

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1848442408
ISBN 13 
9781848442405
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland