Inhaltsangabe
"Brian Wansink is a rare combination - an innovative scientist with a sense of humour and a very creative approach to the science of eating. I urge you to read his remarkable book."
- Mike Huckabee, US Senator
"Brian Wansink is the Sherlock Holmes of food... We would each do well to be mindful of what he recommends."
- Kelly D. Brownell Ph.D., Director of the Rudd Centre for Food Policy, Yale University
Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.
By gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat.
While detailing his simple and fascinating studies, Dr. Wansink explains:
• how people don't eat calories, they eat volume
• how we are manipulated by brand, appearance and parental habits more than price and our choices
• what your favourite comfort food says about you
With an insightful, incredible exploration into our habits, and what makes us eat the way we eat, Dr. Wansink demonstrates that it's not what we eat - it's how we eat it.
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Über die Autorin bzw. den Autor
Brian Wansink PhD is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He is the author of three books on nutrition and marketing.
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Mindless Eating by Brian Wansink (2009-07-06)
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Mindless Eating
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Hay House UK 06/07/2009, 2009
ISBN 10: 184850117X
ISBN 13: 9781848501171
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Mindless Eating
Verlag:
Hay House UK 06/07/2009, 2009
ISBN 10: 184850117X
ISBN 13: 9781848501171
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Softcover
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Mindless Eating. Why We Eat More Than We Think
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Soft cover. Zustand: As New. Unknown (illustrator). PB. 19.8 x 13cm. 276 pages + 1 page about the author. b/w graphs + small b/w cartoon type illustrations. Carefully conducted studies over many years show that our eating habits are almost entirely unconscious. Influenced by hundreds of outside factors. By understanding our eating habits, it is possible to lose a stone in weight. No crash diets. No calorie counting. No starving yourself: just a simple awareness of what you eat. Condition: As new. Bestandsnummer des Verkäufers 001217
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