Advances in Business and Management Forecasting (Advances in Business and Management Forecasting, 6, Band 6) - Hardcover

Lawrence, Kenneth D.; Klimberg, Ronald K.

Hardcover

ISBN 10: 1848555482 ISBN 13: 9781848555488

Verlag: Emerald Group Publishing Limited, 2009

Inhaltsangabe

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Details zur Ausgabe

• Verlag: Emerald Group Publishing Limited
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 1848555482
• ISBN 13: 9781848555488
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 282
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland