A lively and accessible approach to the study of popular music. Moving beyond the typical analysis of 'popular music and society', Machin offers students a toolkit for looking at popular music, taking it apart and really understanding what makes it 'work'.
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David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.
A lively and accessible approach to the study of popular music. Moving beyond the typical analysis of 'popular music and society', Machin offers students a toolkit for looking at popular music, taking it apart and really understanding what makes it 'work'.
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