Perspectives on Framing (Society for Judgement and Decision Making) - Hardcover

Hardcover

ISBN 10: 1848729030 ISBN 13: 9781848729032

Verlag: Psychology Press, 2010

Inhaltsangabe

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

Über diesen Titel

Über die Autorin bzw. den Autor

Gideon Keren

Details zur Ausgabe

• Verlag: Psychology Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1848729030
• ISBN 13: 9781848729032
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 344
• Herausgeber: Keren Gideon
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland