Rating the Audience: The Business of Media - Hardcover

Balnaves, Mark

Hardcover

ISBN 10: 1849663424 ISBN 13: 9781849663427

Verlag: Bloomsbury 3PL, 2011

Inhaltsangabe

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Críticas

Rating the Audience provides a useful and entertaining look at the history of audience measurement. -- Jonathan D. Levy, Federal Communications Commission, USA This is a really important intervention that explores a vital, although largely ignored, aspect of the media industry. It is painstakingly researched and powerfully conceptualized. It requires one to seriously re-examine everything that one thinks one knows about this crucial aspect of the shaping of media cultures. -- Professor Mark Jancovich, University of East Anglia, UK

Reseña del editor

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.

Offering the first real comparative study, it will be critical for media students and professionals.

Über diese Auflage

• Verlag: Bloomsbury 3PL
• Erscheinungsdatum: 2011
• ISBN 10: 1849663424
• ISBN 13: 9781849663427
• Einband: Tapa dura
• Anzahl der Seiten: 290