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Think Marketing: Strategies for Effective Management Action: Guidelines for More Effective Management Action - Softcover

Van Mesdag, Martin; Levitt

 
9781852520144: Think Marketing: Strategies for Effective Management Action: Guidelines for More Effective Management Action
Softcover
ISBN 10: 1852520140 ISBN 13: 9781852520144
Verlag: Mercury Business Books, 1992

Inhaltsangabe

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Mercury Business Books
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
1852520140
ISBN 13 
9781852520144
Einband
Taschenbuch
Anzahl der Seiten
256
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Verantwortliche Person
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