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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company - Softcover

Drake, Maurice; Coombes, Terry

 
9781852522575: Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
Softcover
ISBN 10: 1852522577 ISBN 13: 9781852522575
Verlag: Management Books 2000 Ltd, 1998

Inhaltsangabe

Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.

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Über die Autorin bzw. den Autor

Maurice Drake has spent many years at the top of the advertising profession. Formerly Group Head of Young and Rubicam, Drake went on to set up his own advertising agency, Clark Coombes Drake. Terry Coombes is also an advertising practitioner of many years experience, who has won numberous awards for creative excellence. He is co-founder of Clark Coombes Drake.

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Verlag
Management Books 2000 Ltd
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
1852522577
ISBN 13 
9781852522575
Einband
Taschenbuch
Anzahl der Seiten
184
Kontakt zum Hersteller
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Verantwortliche Person
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