The Brand Bucket: Make Your Marketing Work - Softcover

Wynter, Barnaby

Softcover

ISBN 10: 1852526521 ISBN 13: 9781852526528

Verlag: Management Books 2000 Ltd, 2010

Inhaltsangabe

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

Über diesen Titel

Über die Autorin bzw. den Autor

Barnaby Wynter spent ten years in the advertising industry working for a number of different agencies before becoming managing director of the marketing consultancy known as The Brand Bucket CompanyA", named after the trademarked branding philosophy outlined in this book.

Details zur Ausgabe

• Verlag: Management Books 2000 Ltd
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1852526521
• ISBN 13: 9781852526528
• Einband: Taschenbuch
• Anzahl der Seiten: 200
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estland