Negotiation is an unpredictable activity. It is based on human interactions, which are both highly complex and often charged with emotion. While the perspectives of individuals on different sides of the negotiating table will always differ, these differences are obviously exaggerated when the individuals concerned come from different cultures. With the increasing globalisation of businesses and markets, the acquisition of strong inter-cultural negotiation skills is essential for the smooth running of day-to-day business in many companies. This practical book provides a roadmap to successful intercultural negotiation. It is packed with examples, tips and pieces of advice from more than 25 countries on all continents.
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Manoella Wilbaut is Global Head of Commercial Developments for DHL Customer Solutions & Innovation. Prior to that she was a consultant for Cap Gemini Ernst & Young. She teaches at HEC Brussels and provides training at DHL.
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Paperback. Zustand: New. Illustrated. With the increasing globalisation of businesses and markets, inter-cultural negotiation is becoming an increasingly important part of many companies' day-to-day business. Negotiations between executives from different cultures can be difficult and challenging, even for the experienced executive. The key is not just to understand the cultural differences, but to learn how to take advantage of them, rather than simply overcome them. This practical book provides a roadmap to successful intercultural negotiation. It is packed with example, tips and advice, based on the author's extensive experience in this area. Many businesses are now focusing on the East-West divide. This important book shows how these intercultural issues can crop up much closer to home as well - for example in transatlantic negotiation, or even (perhaps especially) intra-European negotiation. Bestandsnummer des Verkäufers LU-9781852526948
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