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Europe and the Multinationals: Issues and Responses for the 1990s (New Horizons in International Business) - Hardcover

Young, Stephen; Hamill, James

 
9781852785345: Europe and the Multinationals: Issues and Responses for the 1990s (New Horizons in International Business)
Hardcover
ISBN 10: 1852785349 ISBN 13: 9781852785345
Verlag: Edward Elgar Publishing Ltd, 1992

Inhaltsangabe

This timely book focuses on the challenges and problems facing multinational enterprises in Europe in the 1990s. It is largely empirical and policy-orientated with conclusions which are relevant to European business, national governments and the European Community.

Europe and the Multinationals focuses on a number of key industries including food processing, computers, machine tools, automobiles, consumer electronics and financial services. An underlying theme is the 'Japanese factor' with new material on the challenge from Korea and Taiwan. It also presents fresh perspectives on market entry and expansion modes and organisation and human resource management.

The hard-hitting conclusions highlight the serious dangers of protectionism and the potential from new developments in multinational subsidiary organization and strategy.

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Über die Autorin bzw. den Autor

Edited by the late Stephen Young, formerly Emeritus Professor of International Business and Co-Director, CIER, Department of Management, University of Glasgow, UK and James Hamill, Senior Lecturer, Strathclyde International Business Unit, University of Strathclyde, UK

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
1852785349
ISBN 13 
9781852785345
Einband
Gebundene Ausgabe
Anzahl der Seiten
336
Kontakt zum Hersteller
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Verantwortliche Person
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