Verwandte Artikel zu The Functional Foods Revolution: Healthy People, Healthy...
Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Inhaltsangabe
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
"Heasman and Mellentin's "The Functional Foods Revolution" is truly a revolutionary look at the hottest topic in the food industry
Reseña del editor
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
(Keine Angebote verfügbar)
Buch Finden: Kaufgesuch aufgebenSie finden Ihr gewünschtes Buch nicht? Wir suchen weiter für Sie. Sobald einer unserer Buchverkäufer das Buch bei AbeBooks anbietet, werden wir Sie informieren!
Kaufgesuch aufgeben
