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The PR Practitioner's Desktop Guide - Softcover

Black, Caroline

 
9781854182609: The PR Practitioner's Desktop Guide

Inhaltsangabe

This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

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