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Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue - Softcover

Ruskin-Brown, Ian

 
9781854183231: Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
Softcover
ISBN 10: 1854183230 ISBN 13: 9781854183231
Verlag: PAPERBACKSHOP UK IMPORT, 2006

Inhaltsangabe

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.

It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

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Über die Autorin bzw. den Autor

The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.

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Verlag
PAPERBACKSHOP UK IMPORT
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1854183230
ISBN 13 
9781854183231
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
325
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar