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Inhaltsangabe
Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.
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Über die Autorin bzw. den Autor
Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.
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Marketing Strategy Desktop Guide
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Marketing Strategy Desktop Guide
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