Verwandte Artikel zu IMAGE OF A COMPANY: Manual for Corporate Identity
Inhaltsangabe
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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Reseña del editor
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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- VerlagArchitecture Design & Technology Press Ltd
- Erscheinungsdatum1900
- ISBN 10 1854544047
- ISBN 13 9781854544049
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten228
- Kontakt zum HerstellerNicht verfügbar
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The Image of a Company: Manual for Corporate Identity
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Bestandsnummer des Verkäufers 9970124
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The Image of a Company: Manual for Corporate Identity
Verlag:
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Hardcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Bestandsnummer des Verkäufers 9562427
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Beispielbild für diese ISBN
The Image of a Company: Manual for Corporate Identity
Verlag:
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Gebraucht
Hardcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781854544049. Bestandsnummer des Verkäufers 9865128
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The Image of a Company : Manual for Corporate Identity
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 16574978-6
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The Image of a Company : Manual for Corporate Identity
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 38595609-20
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The Image of a Company: Manual for Corporate Identity
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Phaidon Press (edition First Edition), 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Hardcover. Zustand: Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Bestandsnummer des Verkäufers 1854544047-11-1
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The image of a company: manual for corporate identity
Anbieter: Cotswold Internet Books, Cheltenham, Vereinigtes Königreich
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English text. 1st edition. A bright, tidy large format book. Dust jacket a bit edge worn with repaired tears, no losses. Used - Very Good. VG hardback in Good dust jacket. Bestandsnummer des Verkäufers BOOKS267489I
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The Image of a Company: Manual for Corporate Identity
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The Image of a company : manual for corporate identity
Verlag:
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Hardcover
Erstausgabe
Anbieter: MW Books, New York, NY, USA
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First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Bestandsnummer des Verkäufers 241689
Anzahl: 5 verfügbar
Foto des Verkäufers
The Image of a company : manual for corporate identity
Verlag:
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Gebraucht
Hardcover
Erstausgabe
Anbieter: MW Books Ltd., Galway, Irland
Verkäuferbewertung 5 von 5 Sternen
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Bestandsnummer des Verkäufers 241689
Anzahl: 5 verfügbar