Sport Public Relations and Communication (Sports Marketing) - Softcover

Hopwood, Maria

Softcover

ISBN 10: 1856176150 ISBN 13: 9781856176156

Verlag: Routledge, 2010

Inhaltsangabe

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors' extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

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Über die Autorin bzw. den Autor

Maria Hopwood, Paul Kitchin, James Skinner

Von der hinteren Coverseite

Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book.

Sport Public Relations and Communication is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context.

• Discussion is customized to apply directly to sports management, thoroughly exploring the nuances of the field
• Case studies are used throughout the book to illustrate the practical application of theory
• Discussion questions help to formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice
• Examples used draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1856176150
• ISBN 13: 9781856176156
• Einband: Taschenbuch
• Anzahl der Seiten: 282
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland