Estudio del desarrollo paralelo del producto y diseño gráfico desde el siglo XVIII hasta el 21st, teniendo en cuenta la relación entre el diseño y la fabricación, y el contexto tecnológico, social y comercial en el que se desarrolló esta relación. También se examinan los efectos de un público muy ampliado para los productos de diseño moderno y la compleja dinámica del consumo en masa. Parte de esta dinámica revela que los productos sirven como señales para los deseos que tienen poco o nada que hacer con la necesidad o función. El libro también analiza el impacto de los nuevos materiales industriales artificiales en diseño moderno - desde acero hasta titanio, contrachapado a plástico, algodón a nylon, alambre a los transistores y microprocesadores a nanotubos. La investigación, el desarrollo y la aplicación de estas tecnologías se traducen en función de líneas de comunicación de gran alcance que se estiran en los límites geográfica y lingüístico.
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An exploration of the parallel development of product and graphic design from the 18th century to the 21st, considering the relationship between design and manufacturing, and the technological, social and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as signs for desires that have little or nothing to do with need or function. The book also explores the impact of new man-made industrial materials on modern design - from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors and microprocessors to nanotubes. The research, development and application of these technologies is shown as depending upon far-reaching lines of communication stretching across geographical and linguistic boundaries.
David Raizman is a professor in the Department of Visual Studies at Drexel University in Philadelphia.
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