Swiss Graphic Design /anglais: The Origins and Growth of an International Style 1920-1965 - Softcover

Hollis, Richard

Softcover

ISBN 10: 1856694755 ISBN 13: 9781856694759

Verlag: LAURENCE KING, 2006

Über diesen Titel

Reseña del editor:

Originating in Russia, Germany, and The Netherlands in the 1920s, Modernist graphic design and typography found a firm foothold in Switzerland. By the 1950s, Switzerland had developed a uniquely clear graphic language, evident not just in posters but in pharmaceutical labelling, tourist brochures, train tickets, timetables, passports and bank notes. Abroad, 'Neue Grafik' or 'Swiss' style, as it became known, was admired for its formal discipline. Images and text were organized into geometrical grids used together with sans-serif typefaces such as Helvetica and Univers. These chief components of the Swiss style spread across the world and their influence is still seen today. "Swiss Graphic Design" gives a rich and fascinating account of this key period in graphic design history, setting the stylistic developments into the social and cultural context of the times.

Biografía del autor:

Richard Hollis is a freelance graphic designer and has worked as a printer, art editor, production manager, teacher and lecturer. His previous books include Graphic Design: A Concise History.

Über diese Auflage

• Verlag: LAURENCE KING
• Erscheinungsdatum: 2006
• ISBN 10: 1856694755
• ISBN 13: 9781856694759
• Einband: Tapa blanda
• Anzahl der Seiten: 272