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Mark Atkinson began his career working with Katherine Hamnett as an accessory designer before launching his own label, Jean Torry. He has worked as a consultant and designer for a number of fashion brands, as well as lecturing on fashion at Southampton Solent University and Croydon College of Art.
Designing a final degree collection is a fashion students first chance to approach the reality of the industry. This handbook provides a step-by-step guide to creating this collection, with each chapter exploring a different step of the project: from understanding the brief and identifying the market to research, development and sampling, through to garment design, range planning, and styling and presentation. Richly illustrated with 350 colour photographs, the book builds on the skills learnt by students during their degree course and throughout the creation of their capsule collection. The accompanying case studies, featuring inspirational work by fashion students from 18 top fashion schools around the world, illustrate every stage of the process and showcase new talent. The book will be accompanied by a CD containing 15 additional student case studies (90 pages, 4,500 words)
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