Argues that societal characteristics play a major role in determining whether or not information services organizations will be acknowledged, supported, and empowered to provide the information products and services they were created for. Suggests how library managers can use such techniques as advocacy, political sponsorship, mentoring, and strategic and mutually beneficial partnerships to promote the organization, dispel negative perceptions about its values, and develop support groups. Annotation copyright Book News, Inc. Portland, Or.
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