Riding the waves of culture.: Understanding cultural diversity in business, 2nd edition - Softcover

Peters, Tom

Softcover

ISBN 10: 1857881761 ISBN 13: 9781857881769

Verlag: Brealey Nicholas, 2012

Inhaltsangabe

Explora los extremos y la incomprehension cultural que pueden surgir cuando haciendo negocios en distintas culturas, incluso cuando las personas están trabajando para la misma empresa. El libro explica que hay cinco factores clave o orientaciones que afectan a personas todas cómo lidiar con los demás, hacer negocios y gestionar.

Über diesen Titel

Reseña del editor:

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

Über diese Auflage

• Verlag: Brealey Nicholas
• Erscheinungsdatum: 2012
• ISBN 10: 1857881761
• ISBN 13: 9781857881769
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 275