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The Third Screen: The Ultimate Guide to Mobile Marketing - Softcover

Martin, Chuck

 
9781857886238: The Third Screen: The Ultimate Guide to Mobile Marketing

Inhaltsangabe

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution.

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Über die Autorin bzw. den Autor

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/

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