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A First Course in Marketing (Complete Course Texts) - Softcover

Jefkins, Frank

 
9781858050201: A First Course in Marketing (Complete Course Texts)

Inhaltsangabe

For students with no prior knowledge of marketing who need to get to grips with the subject in a simple and straightforward manner, this second edition includes marketing by non-profit organizations, local authorities and servicing companies. It also has assignments suitable for BTEC course

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