The Economics of Marketing (The International Library of Critical Writings in Economics series) - Hardcover

Hardcover

ISBN 10: 1858987954 ISBN 13: 9781858987958

Verlag: Edward Elgar Publishing Ltd, 1998

Inhaltsangabe

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.

This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

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Edited by Martin Carter, formerly Lecturer in Economics, Leeds University Business School, Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India

Details zur Ausgabe

• Verlag: Edward Elgar Publishing Ltd
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 1858987954
• ISBN 13: 9781858987958
• Einband: Tapa dura
• Anzahl der Seiten: 768
• Herausgeber: Carter Martin, Casson Mark, Suneja Vivek
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar