Retailing: Environment and Operations - Softcover

Newman, Andrew; Cullen, Peter; Newman A/Cullen P.

Softcover

ISBN 10: 1861525338 ISBN 13: 9781861525338

Verlag: Cengage Learning, 2002

Inhaltsangabe

Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics.Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

Details zur Ausgabe

• Verlag: Cengage Learning
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 1861525338
• ISBN 13: 9781861525338
• Einband: Taschenbuch
• Anzahl der Seiten: 522
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar