Business Communications: A Cultural and Strategic Approach - Softcover

Rouse, Michael; Rouse, Sandra; Rouse

Softcover

ISBN 10: 1861525443 ISBN 13: 9781861525444

Verlag: Cengage Learning, 2001

Inhaltsangabe

Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications.

Details zur Ausgabe

• Verlag: Cengage Learning
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 1861525443
• ISBN 13: 9781861525444
• Einband: Taschenbuch
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland