Market Research in Action - Softcover

Roe, Michael

Softcover

ISBN 10: 1861529384 ISBN 13: 9781861529381

Verlag: Cengage Learning, 2004

Inhaltsangabe

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

Details zur Ausgabe

• Verlag: Cengage Learning
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1861529384
• ISBN 13: 9781861529381
• Einband: Taschenbuch
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Cengage Learning; https://www.cengageasia.com/; ; 5191 Natorp Blvd; Mason; OH; 45040; USA
• Verantwortliche Person: Nicht verfügbar