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Building A Better Business: The Key to Future Marketing, Management and Motivation - Softcover

Dixon, Patrick

 
9781861977533: Building A Better Business: The Key to Future Marketing, Management and Motivation
Softcover
ISBN 10: 1861977530 ISBN 13: 9781861977533
Verlag: Profile Books, 2005

Inhaltsangabe

How to build a better business by one of today's most influential business thinkers. Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself. Click here for the author's website.

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Über die Autorin bzw. den Autor

Patrick Dixon is the chairman of Global Change Ltd, a growth strategy and forecasting company. He is the author of sixteen books, including Futurewise, SustainAgility, The Genetic Revolution and Building a Better Business. He has been ranked as one of the twenty most influential business thinkers alive today. He is one of the world's most sought-after keynote speakers at corporate events and advises boards and senior teams on a wide range of strategic issues. Clients include Google, Microsoft, IBM, KLM/Air France, BP, ExxonMobil, World Bank, Siemens, Prudential, Aviva, UBS, Credit Suisse, PricewaterhouseCoopers, Hewlett Packard, Gillette, GSK, Forbes, Fortune, BT, BBC, Fedex and DHL. He has also taught on a wide variety of executive education programmes at the London Business School since 1999.
http://www.globalchange.com/

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Verlag
Profile Books
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1861977530
ISBN 13 
9781861977533
Einband
Taschenbuch
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar