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Inhaltsangabe
A look at how popular ad campaigns succeed or fail in manipulating the consumer.
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Über die Autorin bzw. den Autor
Dr Max Sutherland is a Professor of Marketing at Monash University and a Director of MarketMind Technologies in Australia.
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 55782002-6
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Verlag:
Allen & Unwin, St Leonards NSW Australia, 1993
ISBN 10: 1863733582
ISBN 13: 9781863733588
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Anbieter: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australien
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Paper Back. Zustand: Very Good. The cover has light wear, fading and spotting. The edges of the book have light spotting and top edge is somewhat spotted. The front and back pages of the book have light spotting. 246 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (204-227mm). Bestandsnummer des Verkäufers 138816
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Advertising and the Mind of the Consumer by Max Sutherland
Anbieter: Oak Books, Ouyen, VIC, Australien
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Book, Paperback. Zustand: Used. Advertising and the Mind of the Consumer. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life. Bestandsnummer des Verkäufers FI208_IY3
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