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This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.
Biografía del autor
Jane Johnston lectures in public relations at Griffith University. Clara Zawawi is a director of Phoenix Professional Public Relations, Australasia's largest public relations consultancy group.
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- VerlagAllen & Unwin
- Erscheinungsdatum2003
- ISBN 10 1865089222
- ISBN 13 9781865089225
- EinbandTapa blanda
- Anzahl der Seiten480
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Public Relations: Theory and Practice (Paperback)
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ISBN 10: 1865089222
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Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781865089225
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Public Relations: Theory and Practice
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Public Relations: Theory and Practice (Paperback)
Verlag:
Allen & Unwin Academic, Sydney, 2004
ISBN 10: 1865089222
ISBN 13: 9781865089225
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Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781865089225
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Public Relations: Theory and Practice (Paperback)
Verlag:
Allen & Unwin Academic, Sydney, 2004
ISBN 10: 1865089222
ISBN 13: 9781865089225
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Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9781865089225
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