Questionnaire Research: A Practical Guide - Softcover

Patten, Mildred L

Softcover

ISBN 10: 1884585078 ISBN 13: 9781884585074

Verlag: Pyrczak Publishing, 1997

Inhaltsangabe

 

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

• Each chapter is structured around easy-to-follow guidelines.

• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

• Exercises at the end of each chapter allow students to practice their newly acquired skills.

• Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.

• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Details zur Ausgabe

• Verlag: Pyrczak Publishing
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 1884585078
• ISBN 13: 9781884585074
• Einband: Taschenbuch
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar