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Inhaltsangabe
This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.
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Reseña del editor
This fun, practical book shows how to use nine memory hook themesto make you stand out from your competition. Packed with proven examples from many types of businesses and professions, it provides lots of ideas for crafting your own 7-Second Marketing hook.
Biografía del autor
Dr. Ivan Misner is the Founder & Chairman of BNI (Business Network Int'l.). Last year alone, BNI generated over 4.4 million referrals resulting in over $1.7 billion dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. Called the "Father of Modern Networking" by Ecademy.com and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is one of the world's leading experts on business networking. He has written eight books, including his New York Times bestseller Masters of Networking and his #1 bestseller, Masters of Success. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute. He has been featured in the L.A. Times, Wall Street Journal, and New York Times and on CNN, CNBC, and the BBC in London. Dr. Misner lives with his wife Elisabeth and their three children in Claremont, CA.
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