Marketing - Softcover

STANDARD Deviants

Softcover

ISBN 10: 1886156484 ISBN 13: 9781886156487

Verlag: Cerebellum Corporation, 1998

Inhaltsangabe

This thorough review of the essentials of Marketing features the development of the marketing process from mission statements, to developing marketing objectives, to creating a plan. Learn about the product, selling and marketing orientations as different phases in business development. Strategies such as SWOT, the four P's of marketing and the market growth matrix are presented in the Standard Deviants dynamic format.

Includes such topics as: distribution channels, the four P's of marketing, market share, the product life cycle, market research, the product orientation, price strategies, the selling orientation, targeting. Running Time: 1 hr 45 min

Details zur Ausgabe

• Verlag: Cerebellum Corporation
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 1886156484
• ISBN 13: 9781886156487
• Einband: Paperback
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar