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Retention Fundraising: The New Art and Science of Keeping Your Donors for Life - Softcover

Roger Craver

 
9781889102535: Retention Fundraising: The New Art and Science of Keeping Your Donors for Life
Softcover
ISBN 10: 1889102539 ISBN 13: 9781889102535
Verlag: Emerson & Church Publishers, 2014

Inhaltsangabe

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There's gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.


Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.

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Verlag
Emerson & Church Publishers
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1889102539
ISBN 13 
9781889102535
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
171
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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