Marketing Research Principles: Putting Theory into Practice - Softcover

Clow, Kenneth E.; James, Karen E.

Softcover

ISBN 10: 1891002554 ISBN 13: 9781891002557

Verlag: Sage Pubns, 2020

Inhaltsangabe

The third edition of Marketing Research Principles offers a strong emphasis on how to use marketing research to make better management decisions (w/application of marketing research to marketing and business situations). The authors focus on understanding and interpreting marketing research studies, and throughout the book they integrate data analysis, interpretation, application, data presentation, and decision-making.

Details zur Ausgabe

• Verlag: Sage Pubns
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1891002554
• ISBN 13: 9781891002557
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 530
• Kontakt zum Hersteller: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien