Dominating Markets with Value: Advances in Customer Value Management - Hardcover

Reidenbach, R.; Goeke, R.; McClung, G.

 
9781893066021: Dominating Markets with Value: Advances in Customer Value Management
Hardcover
ISBN 10: 1893066029 ISBN 13: 9781893066021
Verlag: Rhumb Line, Inc., 2002

Inhaltsangabe

Dominating Markets with Value will show you how truly value-driven organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. It is chock full of examples from nationally known organizations that have mastered the art and science of customer value management. Readers will be treated to a comprehensive case describing how one of the American Quality and Productivity Center's Best Practice Partners has used customer value management to greatly increase their market share and profitability.

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Verlag
Rhumb Line, Inc.
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1893066029
ISBN 13 
9781893066021
Einband
Gebundene Ausgabe
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