The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age - Softcover

Feather, Frank

 
9781895629811: The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age

Inhaltsangabe

Presents a marketing method that focuses on a customer's personalized needs rather than the mass market by combining global and localized marketing techniques

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