The One To One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program - Softcover

Peppers, Don; Rogers, Martha; Dorf, Bob

 
9781900961875: The One To One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program

Inhaltsangabe

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

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9780385493697: The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program

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ISBN 10:  038549369X ISBN 13:  9780385493697
Verlag: Crown Pub, 1998
Softcover